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7 Step to Make your Blog Profitable!

Here’s a rough breakdown of Alexis’ methodology for locating a profitable topic -

1. Choose an audience - In this section Alexis provides a list of 13 types of people who all have desperate problems that need solving. People who are in trouble with the law, who want to lose weight, who are going through divorce, etc. Alexis provides a very frank description of each type of person, which is critical so you can establish a strong rapport with the audience you eventually choose to sell to.
2. Find websites devoted to your chosen audience - The next step is to find the locations online where the type of person you identified in step one congregate. Alexis suggests you outsource this research and explains how she does it.
3. Study your potential audience habits and language - This step is all about isolating the root problems people in your chosen audience have. You do this by monitoring conversations at the websites you found in step two.
4. Isolate desperate problems - Taking what you learned in step three, you determine where the money is. What are the problems people are desperate enough to spend money on? Find the most common questions people are asking.
5. Find the pain - Once the desperate problems are determined, the next step is to understand the psychology behind the problem. Alexis offers a great list of nine common psychological needs humans have. The problem you find must relate to at least one of these issues (for example, does this topic relate to helping someone keep their job? or maintain their health?).
6. The Dealbreaker (as Alexis calls it) - This is all about traffic and reaching an audience. It’s not simply buying pay per click traffic for the hottest keywords you find in WordTracker, although that can be part of it. Alexis explains why it is critical to figure out how your desperate buyers go looking for solutions and not simply follow what is considered standard practice to drive traffic.
7. Assess the competition - The last step may seem obvious, but I was impressed that Alexis focused on differentiation as a strategy if the market is very crowded and specified exactly how to do so (for example, by using different media like audio instead of text). She also provides a competitor assessment form to help with analyzing the competition.