Why is search engine optimization so important?

The battle is on to get the coveted number 1 spot on search engines for whatever your individual business is. I’d say that this is a good indication that Internet business is alive and well. For growing numbers of businesses, especially those who rely solely on the Internet for the bulk of their profits, achieving a high rank among the search engines is crucial. I’m talking about search engine optimization stuff, people! To help better explain, I will now turn it over to Wikipedia, who so succinctly states,

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site.

Why is SEO Important?

Search Engine Optimization is important because it makes the process of finding relevant information easy for search engines to index, find and display. If you think about how many people out there actually use the Internet, it is mind boggling. Every day, every minute, someone is searching for information on a topic. People will go to a search engine like Google or Yahoo and type in a term which will yield endless pages of results (depending on the topic). However, most people will only look at the first few results on the first page only. So, if your business is located on the second or third page, etc., then there is a good chance that your site will not receive any traffic.